The FundamentalsBusiness Frameworks
Frameworks for Strategic Thinking and Decision-Making

Business Frameworks

Use established frameworks to understand markets, evaluate businesses, identify opportunities and make strategic decisions.

Choose a Category

Seven categories, built around how you actually use them.

01

Strategy & Business Analysis

SWOT
PESTLE
Porter’s Five Forces
Value Chain
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02

Growth & Competitive Strategy

Ansoff Matrix
BCG Matrix
GE-McKinsey Matrix
Blue Ocean Strategy
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03

Marketing

4Ps
7Ps
STP
AIDA
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04

Business Model & Innovation

Business Model Canvas
Lean Canvas
Value Proposition Canvas
Jobs to Be Done
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05

Consulting & Problem Solving

MECE
Issue Trees
Profitability Framework
Market Sizing
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06

Finance & Performance

DuPont Analysis
Break-Even Analysis
Ratio Analysis
Balanced Scorecard
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07

Organisation & Execution

McKinsey 7S
OKRs
RACI
Kotter’s 8-Step Model
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